Street Teams & Secret Societies
Do you know what a Street Team is? It was originally meant for underground bands to spread the word about their next gig, album or upcoming concert. The trend has slowly migrated into other realms of the entertainment industry. Authors now have Street Teams as well. At first, I wondered at this phenomenon and watched as others boasted about their Teams. What was the point? I wondered to myself...
Until the day I noticed how a single Facebook post from a friend who read Earth's Magick caused a group of people to comment with interest about the book. Where were these people when I"m out there promoting my rear-end off? But here's the rub - Word of mouth is the number one way people find books they might like. They might've seen a dozen posts/Tweets/interviews about Earth's Magick but that's all white noise to them. A trusted friend saying they genuinely enjoyed it? That's gold.
So, I did my usual overabundance of research and started my own little Street Team. The Elementai Secret Society. But who would join and why? I felt kind of...arrogant...asking people to come love my books and tell other people about them. My finger hovered over the 'Enter' key for a long time before I hit send. I shrugged my shoulders and decided to see what happened. Oh boy...
By the end of the first day, I received messages from people who were interested in joining. Holy crap, who would've seen that coming? I started a private FB group and sent them all invites. We spent the first week or so getting to know one another and had a blast talking about everything you can imagine. By that time, I was able to know them well enough to (meekly) offer up the first Street Team "mission". I requested that they simply post on FB and/or Twitter that they'd read Earth's Magick and they enjoyed it. I wanted to see what would happen. 24 hours later they all posted and I watched as my book fell in ranking on Amazon. People were buying it! I'm not talking about millions of copies but damn, for a new author, any sales are well received. The power of the Street Team was proving to be pretty incredible.
Weeks later, I don't only have a Street Team, I have a group of friends. They cheer each other on, give each other advice, help me name characters, listen to me bitch, we send positive thoughts to ones looking for jobs or have in-laws visiting. They post daily funny stuff that I honestly look forward to every single day. By now, I'm not meek in asking them to do things and they're not meek in asking for me to hurry the hell up writing! I send them goodies in the mail, free books, and they will each have a character named after them. (Not sure if they know this part or not. Surprise!) They've helped get my books on different online distributing sites, libraries, and bookstores. We may or may not be successful in every venture but we're a Team when we try.
So, if you're an author sitting on the fence about the idea of a Street Team, consider giving it a try. If you're a fan of an author, why not see if they have a Street Team you can join? I'm thankful for mine everyday. With the release day for DECKER creeping ever closer, I'm comforted by the idea that I won't be going it alone. I have amazing friends now, who happen to be on my Street Team.
A huge thank you to the members of The Elementai Secret Society: Indigo, Scarlet, Patti, Kady, Chris, Renee, Denise, Natalie & the multitude of groups out there that offer their assistance.
If you're interested in joining the ESS email me via the 'Contact' tab on the website.
If you love a book, tell your friends about it.